Ken Ng @ Watto
Nick Wooster is perhaps one of the most recognisable faces on the international fashion scene. His look is all about balance, pairing traditional tailoring and masculine silhouettes with a relaxed athleisure feel. In an exclusive collaboration with Lane Crawford, the menswear street-style icon has curated a unique in store space, hand-selecting his must-have pieces for Autumn Winter 2015, for the launch of Wooster + Lardini’s new-season collection.
On the video wall inside the in store space, we worked with Lane Crawford to create an animated Nick Wooster wearing some of his feature looks. Through his looks, he was animated in different creative scenarios that captures the attention of shoppers across the store.
Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.
Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and is today renowned for its unique edit of the newest and best designers from around the world in Womenswear, Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.